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Welcome to the Genuine Library—where real estate meets real talk. Whether you’re renting, owning, or managing, we’ve got tips, tricks, and insider advice to make your property journey smoother (and maybe even a little more fun). Dive in and explore!
Popular Articles
Welcome to Orange County, a vibrant and beautiful area known for its stunning beaches, pleasant climate, and thriving communities. This popular place to live also has a lot of options when it comes to apartment rentals. If you’re a property owner looking to make your complex more appealing to potential tenants, consider being pet-friendly. Embracing...
As an affordable housing Orange County landlord, keeping up with all the relative fair housing laws applicable to your rental property can be tricky. Covering everything from advertising to financing, the laws are in place to provide equal opportunity to all potential tenants and avoid any form of discrimination during the tenant screening and selection...
Rental properties are a great investment for property owners, as they provide long-term profitability and safeguard your financial future better than other volatile investment choices. One of the ways real estate investors assess the success of their property is by calculating ROI. Return on investment (or ROI) is a measure used to calculate the profit...
While finding potential renters across most cities in America has generally not been difficult over the past few years, finding good tenants is often a struggle. Problem tenants cost landlords hundreds or even thousands of dollars in fees, legal action, and repairs every single year. You may end up with tenants that do not pay...
As time-consuming as it may be, if you are the owner of a rental property, it is your responsibility, by law, to keep the condition of the property good and habitable for the full duration of the lease agreement through regular maintenance. Not only does this protect your investment, but it also makes your property...
Latest Articles
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June 4, 2021 | LibraryEvery year, over 2 million evictions are filed each year. Are you a landlord in the Huntington Beach area? If so, you may need to evict a tenant at some point. How long is the eviction process? What should you do and not do when evicting a tenant? If you've ever asked these or other eviction-related questions,...
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May 24, 2021 | Library
Cash for keys is often debated by landlords, but it is a strategy that is gaining in popularity due to rent control and ongoing eviction moratoriums. However, before throwing money at a renter, there are a few things to keep in mind. Cash for keys doesn’t explicitly force a tenant to leave. Instead, the tenant agrees to voluntarily leave in exchange for money....
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May 17, 2021 | LibraryThe primary focus of home inspections is to ensure resident's safety - this includes checking that smoke and CO detectors are present and working (not just chirping when you press the test button - put a match to it). Subsequently, ensuring residents are caring for the property and that the property is clean to help reduce pest issues is also...
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April 18, 2021 | Uncategorized
The Future of Irvine Property Management In 2019, Irvine's population gained 14,244 residents. This growth doubled from the previous year. That trend continues every day as more and more residents leave larger cities. In growing cities, landlords must understand the future of property management. If not, they will fall behind in the competitive rental market. Standing out...
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April 18, 2021 | Library
Irvine Residential Property Management Tips: Marketing to Young Families About 74% of customers get frustrated when online content has nothing to do with their interests. In fact, 73% of people expect businesses to understand their needs and expectations. By personalizing your marketing and advertising strategy, you'll have an easier time reaching your target audience. Are you trying...
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April 18, 2021 | Uncategorized
Is property management going high-tech in 2021? The short answer is yes, but most of us already use technology to make some tasks easier. How much further can you go in the race to stay on the cutting edge? Explore advice from property management experts in Irvine. We'll show you how you can use technology to...
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March 26, 2021 | Uncategorized
92% of American properties are owned by individual investors. If you're among them, or hoping to join their ranks soon, you undoubtedly want to know how to be a good landlord. A day in the life of a landlord sounds great, and it certainly can be, but it also involves a lot of hard work. So, what makes...
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March 26, 2021 | UncategorizedIt's entertaining to browse funny stories online about mistakes landlords make, but it's no laughing matter if you're the one who is the butt of the joke. The truth is that there are many things you cannot legally do as a landlord. Other mistakes may not get you in trouble with the law, but they could cost you time,...
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March 26, 2021 | LibraryCriminals can be our friends, co-workers, and neighbors. In fact, one in three adults has a criminal record. These people face discrimination everywhere, including in the housing space. Many landlords and supervisors are reluctant to extend housing opportunities to former felons. They rationalize that one conviction means they are likely to reconvict. They figure that the person...
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March 26, 2021 | LibraryMarijuana is rapidly becoming an acceptable drug throughout the United States. Each year, more states are changing their laws legalizing the use and sale of marijuana. Marijuana is incredibly versatile, allowing users to smoke or consume it as an edible. While recreational use is widely popular, many people use marijuana for medical reasons such as...
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February 17, 2021 | Library
Are you a property manager? Do you fear what the winter weather could do to your rental properties? If so, now is as good of a time as any to start taking action. We're deep in the throes of winter, after all. Winter-related abuse is likely already taking place. Are you curious about the measures that property...
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February 17, 2021 | UncategorizedThe property management industry is worth over $11.70 billion and is expected to reach $23.26 billion by 2026. Purchasing a property is a major investment, and these professionals help protect it. Qualified property managers make life easier for landlords. They handle legal issues, keep tenants happy, and help ensure each property turns as much of a profit...
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