Genuine Property Management provides reliable property management services throughout Orange County and Long Beach. We manage over 600 rental properties using clear systems, consistent communication, and a hands-on local approach.

We understand the Orange County rental market and the Long Beach rental market because we work in them every day. Rental pricing, tenant demand, compliance rules, and neighborhood trends all play a role. Our team studies the market closely so your property stays competitive and protected.

Owners trust us because we do what we say, charge what we promise, and stay accountable. Our operational model is built on processes we created and refined ourselves. That structure allows us to move quickly, respond clearly, and protect your investment without unnecessary complexity.

Competitive Advantages That Benefit Your Property

Our service benefits are built around predictability, protection, and performance. Each one is designed to reduce risk, stabilize cash flow, and give you more control over your rental investment.

no surprise fees

Predictable Monthly Expenses

We keep pricing simple so you can plan ahead. What you agree to at the start is what you pay, with no surprise add-ons or hidden administrative charges. Clear monthly statements in your owner portal offer financial accountability and make it easy to track every dollar.

no long term contracts

No Long-Term Contracts

We don’t believe in locking property owners into lengthy agreements. Our management services are offered month-to-month, giving you flexibility and control. Unlike many firms in Orange County and Long Beach that require long-term commitments, we earn your business through performance, communication, and measurable results — not paperwork. If we don’t deliver, you’re never stuck.

3d virtual tours

Shorter Vacancy Periods

Our leasing system is built to reduce time on market and minimize vacant property. We use market-based rental pricing, professional listing exposure, and a structured showing process to move qualified prospective tenants through quickly. Faster leasing means more consistent income, and our vacancy program keeps the gaps between tenants small.

property management for landlords

Higher Quality of Resident Retention

Tenant placement focuses on residents who meet strong screening standards and understand lease expectations from day one. Responsive maintenance and repair coordination and consistent communication help support longer tenancy. Better tenant retention reduces turnover costs and vacancy gaps.

Reduced Owner Risk

Reduced Owner Risk

We reduce owner risk through month-to-month agreements, a 60-day money-back guarantee, and clearly defined management procedures. Inspections are documented with reports and photos, and lease enforcement follows consistent standards. In-house bad debt reporting adds another layer of protection and accountability.

Real Results

Real Results

Recognized as one of the most popular and highest-rated property managers in Orange County and Long Beach, our reputation is built on real performance and consistent client satisfaction. With hundreds of local properties under management and strong five-star reviews, property owners choose us — and stay with us.

We Are Leaders in Southern California Property Management

We are the most popular and highest-rated property manager in Orange County because our systems are built on research and results. Every year, we study more than 200 property management companies across our service area to compare pricing, services, and performance. That research keeps our strategy competitive and focused on owner returns.

Our rent optimization process uses current listings, recent leases, and neighborhood demand to set strong rental pricing. A fast leasing pipeline with professional marketing and structured showings helps reduce days on market. We follow our own best practices that guide screening, maintenance services, accounting, and lease enforcement.

Technology supports everything we do. Owners and residents use secure online portals for payments, statements, lease documents, and repair updates. This structure keeps communication clear and gives owners full transparency.

commercial properties in Costa Mesa

We Take Care of Everything—So You Don’t Have To

For everything from after-hours emergencies to scheduled checks ensuring residents are clean, caring for the property, and following the lease, we’ve got it covered.

Rental Property Marketing

Rental
Property Marketing

Rental Property Marketing

Our rental marketing process is built to attract qualified renters quickly.

  • Professional listing descriptions
  • High-quality photos and 3D virtual tours
  • Broad exposure across major rental platforms
  • Organized showing coordination

Tenant Screening

Tenant Screening
and Approval Standards

Tenant Screening and Approval Standards

Our screening process is designed to reduce risk and improve resident quality.

  • Nationwide eviction and criminal background checks
  • Full credit reports
  • Income and employment verification
  • Consistent approval standards
24/7 Maintenance Coordination

24/7
Maintenance Coordination

24/7 Maintenance Coordination

Our maintenance system protects your property and supports tenant satisfaction.

  • Centralized repair tracking
  • Licensed vendor network
  • Follow-up confirmation after completed work
  • Emergency response procedures
Financial Reporting and Owner Transparency

Financial Reporting
and Owner Transparency

Financial Reporting and Owner Transparency

Our accounting system and owner resources keep records clear and accessible.

  • Monthly reports
  • Online access to all documents
  • Same-day rent deposit processing
  • Organized year-end reporting

Compliance and Lease Administration

Compliance and
Lease Administration

Compliance and Lease Administration

We manage lease documentation and compliance to keep your residential properties protected.

  • Standardized lease agreements and renewals
  • Required notices prepared and delivered on time
  • Document tracking through the online portal
  • Consistent enforcement procedures

Rent Collection

Rent Collection and
Bad Debt Management

Rent Collection and Bad Debt Management

Our rent collection process promotes timely payments and firm enforcement.

  • Online payment portal with reminders
  • Immediate processing of received funds
  • Direct reporting of unpaid balances to credit bureaus
  • In-house collections management
Resident Relations

Resident Relations
and Retention Strategy

Resident Relations and Retention Strategy

Our residnt relations and tenant retention plans focus on consistency and communication.

  • Clear lease expectations
  • Prompt responses to concerns
  • Structured renewal conversations
  • Fair policy enforcement
Fair Housing and Legal Compliance
Fair Housing
and Legal Compliance

Fair Housing and Legal Compliance

Our compliance procedures reduce owner exposure.

  • Fair Housing aligned marketing and screening
  • Documented lease administration
  • Smoke and CO alarm compliance tracking
  • Ongoing review of local regulations

Pet Policy Administration

Pet Policy
Administration

Pet Policy Administration

We manage pet approvals and documentation to reduce liability.

  • Standard pet screening process
  • Lease addendums outlining pet terms
  • Ongoing compliance tracking
  • Documentation stored in the portal

Move-In and Move-Out Inspections

Move-In and
Move-Out Inspections

Move-In and Move-Out Inspections

Our inspection process documents property condition thoroughly.

  • Written inspection reports
  • Time-stamped photos
  • Clear documentation for deposit handling
  • Transparent reconciliation process

A blue icon depicting a person’s silhouette next to an ID card with text lines.Turnover Coordination
and Vendor Network

Turnover Coordination and Vendor Network

Our turnover system reduces downtime between residents.

  • Immediate property evaluation after move-out
  • Coordinated vendor scheduling
  • Rent-ready verification before listing
  • Cost oversight during preparation
Emergency Maintenance

Emergency
Maintenance Protocols

Emergency Maintenance Protocols

Our emergency process protects residents and property condition.

  • 24-hour repair intake
  • Vendor dispatch for urgent issues
  • Documented communication
  • Owner updates as needed
Market Rent Analysis

Market Rent Analysis for
Long Beach and Orange County

Market Rent Analysis for Long Beach and Orange County

We use market data to keep your rental pricing competitive.

  • Annual review of 200+ local management companies
  • Comparable rental analysis for similar properties
  • Pricing adjustments based on demand trends
  • Renewal evaluations tied to current market data
Risk Mitigation
Risk Mitigation
and Liability Protection

Risk Mitigation and Liability Protection

Our risk controls help protect your investment property long term.

  • High renters insurance compliance
  • Structured lease enforcement
  • Inspection documentation
  • Direct bad debt reporting
Renters Insurance Coverage

Renters
Insurance Coverage

Renters Insurance Coverage

We monitor renters insurance to reduce owner exposure.

  • Over 99% tenant compliance
  • Insurance requirement written into leases
  • Ongoing coverage verification
  • Proof stored in the portal

Appliance Lending
Appliance Lending

Appliance Lending

We provide temporary appliance support when delays occur.

  • Select appliance lending during backorders
  • Reduced need for rent credits
  • Coordinated delivery and pickup
  • Maintenance tracking documentation

Buying or SellingWhen Buying
or Selling

When Buying or Selling

We support ownership transitions with organized documentation.

  • Coordinated tenant communication
  • Lease and financial record preparation
  • Showings scheduled with notice compliance
  • Option to continue management after closing

What Property Owners Gain

When you hire us for residential property management, you gain structure, protection, and measurable results.

Owners typically see:

  • Faster leasing times through organized marketing and pre-screening
  • Lower vacancy loss due to accurate rental pricing
  • Stronger resident quality through thorough screening standards
  • Clear accounting with monthly statements and same-day deposit processing
  • Long-term increased ROI through expense control and oversight
  • Reduced compliance exposure through documented procedures

Performance highlights include:

  • Over 99% of residents carry renters insurance
  • Rent payments processed and deposited the same day received
  • Most maintenance requests addressed within 24 to 48 hours based on urgency

The goal is steady income, fewer surprises, and less stress.

A woman drawing an upward arrow pointing to a house symbol with a percentage sign in it

Get Complete Transparency With Our Online Owner Portal

Our online owner portal keeps you informed about your rental property at all times. You can view rent payments, maintenance requests, invoices, inspection photos, and financial statements in one secure place. Lease agreements and repair documentation are always available for review.

This level of transparency gives owners confidence. You never have to guess what is happening at your property in Orange County or Long Beach. You can log in and see it.

Real Estate Management Services for a Variety of Property Types

We manage a wide range of rental properties across Orange County and Long Beach.

  • Single-family homes
  • Multifamily buildings
  • Condominiums
  • Townhomes
  • Commercial properties

Each property type is handled with clear procedures designed to match its needs and rental market conditions.

Laguna Hills Property Owners
Apartment building smart lockers

How We Outpace Our Competitors

We focus on simple agreements, consistent service, and systems that protect owners.

  • Month-to-month management agreements
  • No surprise fees
  • 24-hour maintenance coordination
  • Over 99% tenant renters insurance compliance
  • In-house collections with direct credit bureau reporting
  • Proprietary systems built and refined by our team

We earn our clients’ trust by staying organized, responsive, and consistent. Our goal is long-term partnerships built on performance and accountability.

Contact us today to explore how we can help you manage your property better.

What Our Happy Clients Have to Say

Allie Blakely
1 month ago
Bette and Carol went above and beyond to find me the perfect place. I highly recommend Genuine Property Management.
LeAnna Nguyen
1 month ago
GPM has a very responsive team! Myriam responds to my maintenance requests and questions super quickly and is so nice about it!
Brenda Arrieta
2 months ago
GM helped my family find an amazing townhouse, and we’ve been happily living here since November of last year. Anytime we’ve needed maintenance, they have been incredibly responsive and quick to resolve any issues. The staff consistently provides excellent customer service, and I can honestly say this is the best property management company I’ve ever worked with. We truly appreciate their professionalism and dedication to their residents.
David Cho
4 months ago
Shannon, Myriam, and Alan at Genuine Property Management has always been responding to my inquiries quickly and assisting with any of the maintenance issues since we moved in. Kevin, our main handyman is excellent on communicating and getting things done as quickly as possible which I very much appreciate.
Bree Louis
4 months ago
Working with Genuine Property management was a very positive experience. The process was fast and easy with great communication. I highly recommend them to anyone. Carol was such great help and very professional.
Response from the owner:Thank you Bree for the kind words. Carol is a gem. Your Genuine Team!
Coby Perry
4 months ago
Response from the owner:Thank you Coby for the kind words! Genuine PM
B Lopez
6 months ago
I’ve been renting with GPM for the past few years now and I am happy to say that everyone I’ve worked with has been great, especially Bette, Alan and Tori. They are always very responsive to questions and have always tackled my maintenance requests extremely fast. The last place I rented from was trying to raise my rent illegally and now it’s great working with people who know what they’re doing. If you can rent from GPM, you won’t be sorry!
Ray
8 months ago
A car hit our triplex on Saturday night. I talked to Genuine's maintenance manager at 1:30AM on Sunday. Their maintenance manager was at the triplex...
Ray
8 months ago
A car hit our triplex on Saturday night. I talked to Genuine's maintenance manager at 1:30AM on Sunday. Their maintenance manager was at the triplex...
Micaela Rodriguez
10 months ago
They were so informative and helpful!
Mark D.
10 months ago
Update - I've been a tenant with Genuine Property Managment for nearly 5 years. They are extremely timely and proactive when any issues arise, very...
Nicole Adamson
10 months ago
Property management company was very professional and quick to respond. The only thing I did not like was having to fill out a very detailed application before we could even view the property. We were also required to fill out a pet application with a non refundable fee- again, all before even being able to view the property. The application fees were refundable if we didn’t end up moving forward which I appreciated. Overall, it was a smooth process and Carol was very responsive. I understand wanting serious, acceptable applicants but there should be a simpler “pre-application” to view instead of an entire application process. Maybe this is normal but I have never seen this before.
Hanoi C.
10 months ago
Genuine property management , unbelievable company , very professional people to do business with , specially carol estrada , I'm very recommend everybody...
Hanoi Chang
10 months ago
Best company to do business with , very professional people and very transparent , specially Carol Estrada , she’s very professional and very knowledgeable , I’m very impressed the way she handles business , 100 % recommend , Carol Estrada has the best reputation
Jennifer T.
11 months ago
I'm so grateful for the swift responses, clear communication and consistent support from the team at Genuine Property Management, especially Bette! They...
Garrett K.
1 year ago
Have lived in Costa Mesa for 4 years now. My experience in finding a home and going through the preliminary processes has been nothing but amazing with...
Sharri Hillman
1 year ago
Genuine property management made my move in so easy. They were helpful right in the beginning to get every detail so I could rent one of their beautiful homes. carol and shannon literally worked so hard and we so kind and easy to work with. Thank u carol and shannon.
The Chief ..
1 year ago
carol and shannon LITERALLY worked so hard getting us qualified. this management company was so kind and easy to work with.. so grateful these are our...
Patrick H.
1 year ago
Just had my first experience with Genuine Property Management and couldn't be more pleased. From the very beginning, Bette Lloyd was incredible at ensuring...
Carolina Basora
1 year ago
Myriam in maintenance is fantastic. The team who attends the repairs calls are always courteous, knowledgeable and respectful of property.
Upon sending a request to submit an application, so we can view a property, the process was very efficient. Carol and Shannon were super helpful in answering all the questions we had. Genuine property management have been nothing but friendly, welcoming and informative. Thank you!
Janette J.
1 year ago
Upon sending a request to submit an application, so we can view a property, the process was very efficient. Carol and Shannon were super helpful in...
Angela Mejia
1 year ago
I spoke to Alan he offered great service, fast response and very professional. Genuine has great services.
Demmi Mejia
1 year ago
Amazing service! Quick response! Always available! Thank you Alan for all your help 🔥
Ann P.
1 year ago
I would say this is by far the best property management company I have had to deal with Hendi was our first contact really nice man, very easy to work with...

Frequently Asked Questions

How is rent collected for Orange County and Long Beach rentals?

Rent is collected through secure online payments, bank transfer, credit card, or check. Funds are processed promptly and disbursed through ACH.

How does Genuine Property Management prevent vacancies?

We use professional marketing, strong listing exposure, competitive rental pricing, and a structured showing process to reduce time on market.

How are leases enforced?

Lease terms are documented clearly. Late notices, compliance communication, and enforcement steps follow established procedures.

How is maintenance handled?

Residents submit requests through their online portal or by phone. Each request is tracked, assigned to a vendor, and followed through to completion.

How do inspections work?

We conduct documented move-in, periodic, and move-out inspections with written reports and photos.

How is rental pricing determined in Orange County and Long Beach?

Pricing is based on annual market research, comparable rentals, neighborhood demand, and current listing data.

What kinds of properties do you manage (retail, industrial, medical, commercial, etc.)?

We manage all different types of properties, big and small, but not HOAs. Due to the sheer volume of homes and apartments, managing residential and multi-family properties is the majority of our business. However, that doesn’t exclude us from utilizing our expertise to manage retail strips, commercial properties, and industrial parks.

What is your fee structure?

Many new landlords wonder how much does it cost to hire a property management company. We’re not the most expensive option nor the cheapest—we’re simply the best value. Our simple, all-inclusive pricing includes almost everything you could think of for general property management. We chose to eliminate all hidden fees that most Orange County and Long Beach management companies charge.

For example, many other companies charge excessive fees for items such as creating a repair request, generating invoices, key copies, smoke alarm batteries, company credit card use, property showings, mailing statements or checks, and much more. Instead, we believe in a fixed management fee that covers all these costs and more.

Our management fee is structured as follows:

  • 7% for single-family residences
  • 5% for two to four units
  • 6% for five and more units
  • 5% for commercial

We do not manage HOAs.

We fully disclose all services and fees in our property management form and lease agreement with no hidden junk or ancillary fees. You can peruse all our forms, reports, statements, and more on our Forms page. When you take everything into account, it becomes clear that we offer vastly superior service and value, allowing you to predict future proceeds.

How do you handle repairs and maintenance requests?

Should any repairs or maintenance issues come up, residents can call our 24-hour maintenance call center or easily submit a repair request via their tenant portal using their computer or cell phone. All requests are logged and promptly directed to the appropriate vendor so your tenant’s issues can be addressed as quickly as possible.

Contact Us to Get Started

    Genuine Property Management