More About Marcel

Marcel Ford attended University of Southern California Business School’s Entrepreneur Program and lives in Newport Beach with his wife, Diane, and their two children.

Marcel obtained his California real estate license in 1992 and immediately put it to good use by purchasing several bank owned properties for renovation and resale in Orange County. Yet, the real estate market was tough then.

In 1994 he created, Simply Silk, a silk plant cleaner for the retail market, and within eighteen months it was in over 125 Costco locations. Marcel continued to expand his product line into several other categories and retailers. His company, Botanical Science, boasted over eighty five products that could be found in all major retailers: Wal-Mart, K-Mart, Target, Costco Wholesale, Sam’s Club, Toys R’ Us, Michaels Arts & Crafts, Linen’s and Things, Pet Smart, PetCo, Home Depot, Lowes, Ace Hardware, Albertsons, and several other national chains.

Marcel stepped away from Botanical Science in 1999 during the internet startup era and launched the first online arts and craft superstore called CraftProducts.com. He was first in market with 13,000 craft items online. During acquisition talks with a public company the internet bubble burst and venture capital vanished, so he returned to run Botanical Science.

In 2002 with a 150,000 square foot distribution facility and over 120 employees manufacturing product 24/7 he decided it was the opportune time to sell Botanical Science.

Marcel returned to buying, rehabbing and reselling houses where he applied his passion for marketing. He was one of the largest home buyers in Southern California within a few short years, buying and personally reselling approximately seventy five homes annually. Marcel credits his success to the effective marketing campaigns he created by purchasing 1-800-CASH-TODAY and incorporating the slogan “Sell Your House The Easy Way, Call 1-800-CASH-TODAY,” into his TV commercials, billboards, direct mail and strong online presence.

His desire to focus on the more fortunate side of real estate, led him to found Old Newport Realty which aims to emulate the casually elegant, yet upscale culture of Newport Beach. With client requests to provide property management, he started Genuine Property Management using the same skills that have served him well in the past to service Orange County rental properties. By providing every conceivable service, sophisticated marketing and creating a revolutionary, all-new 360 Degree Service Model – Genuine continues to grow at a very fast, yet well controlled, pace obtaining over three hundred properties in less than three years… and counting!

Don’t be fooled by Marcel’s shockingly good looks (and keen sense of humor) as his hard work ethic is truly impressive, his experience is unparalleled, and his professionalism is undoubtedly world class.

Marcel’s out of office social responsibilities include, but certainly not limited to, the following:

– USC Marshall School of Business, Former Alumni Lecturer Entrepreneur Program
– City of Newport Beach, Destination Marketing Committee Member
– Oregon Department of Education, Entrepreneur Leader
– Past President, Balboa Village Merchant Association
– Board Member, Newport Beach Advisory Council
– Board Member, Orange County NARPM
– Doggie Bag Coordinator, Balboa Island

Thank you again for your interest!

Marcel Ford
Broker/Owner
Genuine Property Management

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