With nearly 4 billion people around the world using social media, it’s no surprise that it has become an essential part of our everyday communication. For Orange County landlords who want to communicate with tenants, it’s an invaluable resource.

Social media is an easy way to quickly provide tenants with important updates during the current global pandemic. It’s also a way to establish a long-term relationship with your tenants and earn their trust.

However, to make the most out of your social media communication, there are several things you should keep in mind at all times.

Post Consistently

When it comes to creating social media for tenants, remember to make posts regularly. This is especially important during these unprecedented times. The current landscape is evolving day by day and receiving up-to-date information is critical.

By keeping a consistent social media schedule, you can easily communicate important changes to your tenants. This could include updates on amenity spaces or maintenance requests, or your posts could let tenants know about any adjustments to office hours.

You can also use social media to provide updates on any virtual or in-person events being offered for tenants. It’s also a great tool to provide general reminders about property policies and keep tenants informed about last-minute changes.

By posting frequently, you’re letting your tenants know that you’re dedicated to providing information as soon as it’s available. It also establishes your social media channels as the go-to spot for details whenever tenants have questions.

Use a Friendly Tone

One social media communication essential is keeping your tone conversational and friendly. You want your posts to be easy and fun to engage with, and your communication shouldn’t feel stilted and formal.

When trying to establish an authentic voice for your accounts, remember your audience and what you’re ultimately trying to accomplish. This can be especially helpful if more than one person will be responsible for posting on social media for tenants.

Remember to Keep It Professional

While your tone can be conversational and empathetic, don’t forget to keep any tenant and landlord communication professional. Keep post topics appropriate for all ages and be sensitive to the challenges tenants are facing during the current pandemic.

It’s also important to avoid any controversial topics, like politics or religion. Don’t forget to keep your personal opinions off this professional page, as all posts should reflect well on the property.

Share Information from Reputable Sources

Retweeting or reposting articles and information from other sites can be a great way to produce consistent social media communication, but don’t forget to do your due diligence before sharing something.

Whether it’s apartment decorating tips or important safety recommendations, double-check that the original source is reputable. This is especially critical if you’re sharing any health guidance related to COVID-19.

By only posting from trusted sources, you can be sure that you’re providing tenants with accurate information. This can also help establish tenants’ trust in your social media pages and make them a go-to resource.

Use a Variety of Platforms for Social Media Communication

From your property blog to Instagram, there are a variety of platforms you can leverage for social media communication. Depending on the average age of your tenants, they might prefer one platform over the other.

That’s why your social media plan should incorporate multiple platforms. Use each one in a targeted way to take advantage of its features. That way you are maximizing the value of each post you make.

Twitter, for example, can be good for sharing important news that residents need to know in a timely manner.

Instagram is great for sharing images of the property, which can be a helpful tool for any prospective tenants. High-quality photos can be a great asset when it comes to advertising available units, and Instagram is one good way to share them.

Property blogs can be an asset for any longer stories you want to share, like go-to neighborhood spots in the surrounding area. Facebook is another great platform that most tenants use regularly.

Even platforms like YouTube can be helpful if you’re hoping to show guests virtual tours of the property.

Engage with Comments and Reviews

When it comes to social media for landlords, one practice to implement is responding to any comments from tenants. If any tenant comments or responds to your social media posts with questions, be sure to answer them in a timely manner.

A similar strategy should be applied to any reviews left on sites like Yelp. By responding professionally and politely, you can address any issues raised. You can also take the time to clarify any misinformation.

Responding to reviews can signal to tenants that you care about their concerns and are dedicated to fixing any problems that might pop up. This can help attract prospective tenants by showing that your property is responsive and engaged.

Residents also value transparency and answering questions and engaging with posts helps establish that as something your property values. Just remember not to get defensive and to respond to any comments as soon as possible.

Don’t Be Afraid to Have Fun

Social media communication can help you engage with tenants and provide them with perks. Maybe it’s hosting a virtual happy hour or exercise classes, or it might be encouraging them to share photos of their pets with the property’s Instagram page.

By providing fun, exciting content to your tenants, you can improve your relationship with them and help them feel more at home. It can also encourage them to follow your pages and share your posts with other residents.

Ramp Up Your Social Media Presence

When it comes to social media communication, there are easy tips to follow to make your posts more effective. By posting regularly and providing information from trusted sources, you can turn your social media channels into a valuable resource for tenants.

To learn more about property management, contact us today.