If you’re a new landlord, renting out space in your home, or just trying to step up your property rental game, you’re probably always looking for new ways to increase your tenancy and keep your properties and rental units full. There are more renters than ever these days, so you should have no problem keeping units occupied right?

While there’s a huge demand for rentals, there’s also a lot of competition. How do you keep up with your competitors and fill all of your vacant apartments or properties?

There are plenty of tricks for how to rent out your apartments quickly, and you’re in the right place to learn. Take notes and get ready to fill all of your empty units with new and happy tenants.

1. Amp Up Advertising

If you’re not working on your advertising strategies, your units might stay vacant for longer than you’d like.

Your potential tenants want to be in your apartments. You just need to reach them. If you have a vacancy coming up, you need to start strategizing about how to reach new audiences.

If you don’t have a marketer, a manager, or a marketing intern working to help you, take some time to learn about marketing on your own.

2. Get on Social Media

This is all part of that advertising strategy. Social media is the way to go when it comes to attracting new young renters.

While not all forms of social media are going to be well-suited for this specific task, you’re going to want to get on the main ones like Facebook and Instagram.

These are great places for current tenants to connect with you and for future tenants to check out what you have to offer.

3. Get Some Photos Taken

While you’re working on your new social media strategy, it might be time to work on the photos that you have of your units or building. Do they need updating? Are they well-lit? Do they make the place look inviting?

People want to see a place that they can imagine themselves living in, but they also want to get a good idea of what a unit looks like before they even think about contacting a landlord. You need nice photos that show off every room in the unit if you want to attract tenants.

4. Push Word-of-Mouth

Sometimes the best way to get new tenants is by using a bit of a personal touch.

If real people are telling your tenants to try out your building, they might be more inclined to believe them.

This can be done several ways, but even going through friends or family, or through incentives with your current tenants to bring in new ones, can be really effective.

5. Offer Incentives

If you want to stand out from the crowd, it might benefit you to offer a little something extra with your new lease.

Some people offer a discounted first month. Others offer gift cards to popular local establishments. This is really appealing to people just moving into the area who are looking for new places to patronize.

If you have potential tenants choosing between your building and one that doesn’t offer incentives, this could be the thing that helps sway their decision.

6. Choose Amenities and Rules Wisely

When it comes to picking a new home, it’s often all about the amenities and rules offered by the landlord or property manager.

If you have laundry in the unit, this will be very appealing to a lot of potential renters. If you allow pets, you’ll definitely stand out from the crowd. There are pros and cons to all of your choices, so choose carefully.

7. Make Those Amenities and Rules Clear

When you list your unit or rental online, make sure to list all of the amenities and regulations that you offer.

This might seem counterproductive. Maybe you’ll scare away potential renters, right? Not exactly.

This way, you won’t be wasting time with people who don’t actually want your unit. If you don’t allow pets, but don’t list it for fear of scaring away pet owners, you’ll be wasting a lot of time shuffling through those prospective tenants.

8. Evaluate Your Rent

This might seem like a no-brainer but consider your cost.

Is it comparable to other units in the area? Does it match up to the amenities that you offer? Are people avoiding your vacant apartments because you’re overcharging?

A quick perusal of nearby properties will make this evaluation easy.

9. Fix Up the Apartment

Does the unit need an upgrade?

It’s possible that you’re not getting new tenants because you’re just a bit out of date. Try a new coat of paint, a new appliance or two, and maybe some refreshed decor. It might seem costly upfront, but when you’re no longer experiencing vacancies, the updates will pay for themselves.

10. Write Good Copy (or Get Someone to Write it for You)

Good advertising copy is naturally enticing to potential customers, or in this case, tenants. Sure, you might have a good product, but can you sell it?

Getting a professional to really sell your property with their words is priceless.

11. Enlist the Help of a Property Manager

Property managers want to help you fill your units with happy tenants who want to stay around long-term.

If you want to make your life just a little bit easier, using a property management company might be the right path for you.

Take the stress off of your shoulders and let someone else show you the ropes.

Are Your Vacant Apartments Filling up Yet?

It can be stressful having a bunch of vacant apartments and empty rental homes if you’re a landlord trying to make ends meet. However, finding new tenants doesn’t have to be difficult. It just takes a little bit of strategizing.

If you’d like the help of some professional property managers in San Clemente or any area in Orange County California to help boost your efforts, contact us.